Susanna Loeb of the Annenberg Institute at Brown University, a former academic advisor with Ready4K, Is helping BIT to adapt the texting program into a UK context.
“The main barrier to successful implementation in the UK is to ensure that the text messages are relevant to parents in the North East of England,” said Loeb.
“BIT and I are working together to implement an extensive piloting phase with parents and teachers to ensure the messages are suitable for the target population,” she said.
